Dodge Demon 170 Reveal

Working with internal ad sales and events teams, Dodge requested concepts for ways to reveal a new drag car, the Dodge Demon 170.

These concept art matte paintings were created in a 24 hour turnaround window to accompany pitch materials in a sales deck on creative ways to reveal the car to the public, including a helicopter drop off, burnout competition on the Santa Monica Pier, and a discrete neon lit sign graveyard in Las Vegas.

Ultimately, the helicopter stunt was approved, and the Demon 170 was unveiled by way of air delivery on the Las Vegas Speedway at the 2022 Roadkill: Last Call event.