Roadkill x Hot Wheels

This campaign was developed through a collaboration of one of MotorTrend's greatest entertainment brands and a legend of toys and collectibles. These Hot Wheels Roadkill "Rotsuns" were developed by Mattel and produced with custom packaging, along with a 360 marketing campaign across print, digital, email and linear placements. Displayed here are a few select assets for email communications, linear IPM animation overlay, social media posts and more that give you a look and feel for how this was rolled out.